Advances in information technology have profound effects on how firms generate value and how entire industries are structured. All businesses must grow, they need to operate as efficiently as possible, and they have to make the best use of information and technology if they are All businesses must grow, they need to operate as efficiently as possible, and they have to make the best use of information and technology if they are All businesses must grow, they need to operate as efficiently as possible, and they have to make the best use of information and technology if they are All businesses must grow, they need to operate as efficiently as possible, and they have to make the best use of information and technology if they are