Being a successful marketer today might appear to require a never-ending list of skills. Where do you need to excel -- content creation, social media, web analytics, or all of the above?

The North American Auto Show, one of the most important annual events that influence the international automotive industry and exhibits its main achievements, is eventually confirmed to take place in Chicago, IL. Located on the southwestern coast of Lake Michigan, this city will host representatives of vehicle manufacturers from all over the world. They include American companies (Ford, General Motors), European (Alfa Romeo, Lotus, BMW, FIAT, Seat) as well as Japanese ones and many others.