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In our era of information and globalization, it is impossible to imagine someone without a tablet, smartphone or a notebook. However, these devices still need high-quality promotion on the market, where almost every niche is busy. Such strategy requires special promotional tactic to be used if you want to appeal for the interests of the customers buying these devices or even gadgets of a certain trademark. In this article, our IT advertising experts, Ian Emerson and Jill Forester will tell you about dos and don'ts when promoting or advertising new gadgets on a modern portable devices market.