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Short films often represent incredible ideas that big film companies don't have time or money on. Due to enthusiasm of young directors and scriptwriters, these ideas become real. Still, it doesn't mean these films don't need a proper promotion and advertising. For example, proper promotion measures include not only Internet marketing, which is now increasingly popular, but also participation in various movie conferences and free showings of some short film fragments. In today's article by Warren Morrison, our movie advertising specialist, you will find out about main principles of short films promotion.