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The CEO’s Guide to Lead Generation
- By Super User
Before the internet, companies relied on push marketing to generate business and brand awareness. But then the digital revolution came along and turned those traditional techniques on their head, resulting in a more sophisticated and market-savvy consumer base than ever before.
Today, shoppers are more empowered to seek out businesses they’re interested in rather than vice versa. Cold calls, radio advertisements, and television commercials don’t reach the same audience they once did, which means marketers must find new, innovative ways to attract and retain a customer base.
As a CEO navigating the ever-changing sphere of digital marketing, you’re probably wondering how to leverage meaningful, strategic content that builds demand for your product, and how to do so in a cost-effective manner. After all, you want to use the right content for the right audience, but you still have a bottom line you have to meet. That’s where lead generation can help your business.
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