Advertising Agency

As the holidays draw near and the new year approaches, there’s one important thing you must focus on between cups of cheer and gift wrapping: your content marketing plan for 2016.

Driving traffic to your blog is great for your business, but only if you can convert that traffic into leads or sales. To do so, it’s a best practice to ask your readers to take an action. This is often referred to as a call to action, or CTA for short

Your blog is your biggest lead generating tool. From using it to represent your brand to providing education to your prospects, your blog is the window into your business. That’s why, if it’s not optimized for maximum lead generation, you’ll quickly fall behind the competition.