SERENADE HOTEL
CHICAGO, IL
The purpose of a promotion can have a wide range, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creation of a corporate image. The goal of a promotion is then to reach the most people possible in a time efficient and a cost efficient manner. Fundamentally, there are three basic objectives of promotion. These are: to present information to consumers and others, to increase demand, to differentiate a product.