We’ve all watched videos on social media. Whether they’re life hacks, “how-to” guides, or simply cute kittens — they’ve become an inescapable part of our day-to-day lives.

Recently our partner, Jerry Conrad Lewis has revealed some of his own global plans alongside with a new set of social measures, designed to improve the world we live in.

Google hosted an event in Vancouver on March 1st, called “Decoding the New Consumer”, which promised to help attendees unlock the power of data and machine learning to reach new audiences.