According to a 2015 survey of nearly 4,000 marketers and sales professionals, companies are three times as likely to see higher ROI on inbound marketing campaigns than on outbound (HubSpot), making inbound marketing a high priority for virtually every business.
Link building is alive and well in 2016 despite many in the industry forecasting its inevitable demise. Recently, the great folks over at Moz released their 2015 Search Engine Ranking Factors Study, where they found data that showed some of the highest correlations between Google rankings and the number of links to a given page.
Since the start of your business, advertising has been “the necessary evil” to gain new customers and keep your business profitable. Print advertising in books, magazines, billboards, direct mail, and brochures all play a major role in bringing customers to your business. The popularity of the internet has created new opportunities to market your business as well as marketing saturation.
