If you’ve ever considered starting your own fashion blog, you’ve probably considered the following question: How can I make blogging my full-time job, and make money in the process? It’s one thing to have a personal style blog—pretty much everybody and their mom has one, since most platforms are free to start and easy to use—but it’s quite another to take that platform and make it something that nets you actual income.

The Bermuda Triangle holds a different definition in each of our minds. It’s a vortex of wild weather, a mysterious energy field, or simply a remote place to dramatize the sinking of ships from centuries past.