Our history begins back in 1998, when the first dental clinic was opened in Cham, Switzerland. The founder of the clinic, himself an immigrant from Germany, was instrumental in turning his Company towards international expansion from the very start. He embodied many of the key attitudes and values that form part and parcel of our corporate culture: pragmatism, flexibility, the willingness to learn, an open mind and respect for other people and cultures.

Continuous innovation and rapid transformation have been themes throughout our history, which the company traces to the 1998. Our dental clinic has built its solid reputation thanks to thorough employees selection. Coming to our clinic, people may be sure that they trust taking care of their health to real specialists.

We extended our activities to include the field of specialized items meeting the world’s increasing needs with a broad range of innovative and scientifically-proven products. The company is managed as a wholly-owned subsidiary with its own Board of Directors and headquarters located in Lausanne.

We faced a challenge from Greenpeace who wanted to be reassured about our commitment to sustainable usage of the prohibited product. It was the first time we saw social media being used in a substantial way to challenge us and ask questions. We didn’t get the handling of our response to the campaign itself quite right in social media, but on the issue at its heart, we took steps to both strengthen our position and to explain it more clearly.

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We acquired several dental clinics in a strategic move to enhance our position on the global market.