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Many students are cash-strapped, nowadays. Nevertheless, their purchasing power is very high. Research reveals that 20 million students in the US have a combined disposable income of $417 billion. Moreover, another survey of students' parents reveals that students now make 70 percent of their purchases themselves. These purchases are often made on credit cards. Therefore, students often have a significantly higher purchasing power.

If you know this, you can utilize it to capture the attention of the 16-24 age demographic. However, it is essential for your product or service to appeal to the lifestyle of the students. Additionally, student ambassadors should be utilized to spread the word about your product or service to their friends and classmates.

If you have not yet considered this demographic, it is time to reach out to them now!

Social media is a popular method for socialization and communication between many young people. Students are the majority users of social networking sites like Facebook and Twitter. These are the right places to introduce brands to young people.It is probably the right place to introduce a brand to them. To capture the student audience, it is essential to be a part of the conversation; it is also important to keep them engaged. Social media is the ideal platform for this.

However, studies state that half of these social media savvy youngsters fail to follow brands on social networking sites. Students who do follow often only show temporary, marginal support. Social media is definitely a great platform for engaging students and spreading the word. However, it is definitely not the best for brand introduction and recognition.

Our Campus Offers Students Dozens of Opportunities

Our beautiful campus offers students the best of education and entertainment
opportunities available in the area for every student and university entrant.

Why Campus Life?

Campus Life is the hub to a talented and diverse student community. If you’re serious about academics and driven to turn opportunities into success, we want to hear from you.

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Apply to CL

Living on campus is an essential component of the college experience. Studies show that it can help you earn a higher GPA and graduate on time. If you’re thinking of making your home in one of our 14 residence halls, contact us today!

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Discover Us

Campus Life is always ready to give new students a way to develop themselves in order to enjoy the life at the University. Discover the life at CL by taking a virtual tour through our facilities and getting to know our staff and students.

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