FRANKFURT -- Mercedes-Benz will soon start handing over its latest fuel cell car to fleet customers to keep a toe-hold in a promising technology that has been hampered by the difficulties of storing and refueling hydrogen.

The Mercedes-Benz GLC F-Cell model combines a fuel cell with a battery that can be charged via a wall socket, easing driver concerns about refueling. For now, the automaker will rent out the vehicles at 799 euros ($917) a month in Germany, with drivers returning the car at the end of the full-service contract. The real-world test will help refine the technology, Mercedes parent Daimler said. As a next step, Mercedes plans to offer the vehicle in Japan.

If you know this, you can utilize it to capture the attention of the 16-24 age demographic. However, it is essential for your product or service to appeal to the lifestyle of the students. Additionally, student ambassadors should be utilized to spread the word about your product or service to their friends and classmates.

If you have not yet considered this demographic, it is time to reach out to them now!

Social media is a popular method for socialization and communication between many young people. Students are the majority users of social networking sites like Facebook and Twitter. These are the right places to introduce brands to young people.It is probably the right place to introduce a brand to them. To capture the student audience, it is essential to be a part of the conversation; it is also important to keep them engaged. Social media is the ideal platform for this.

However, studies state that half of these social media savvy youngsters fail to follow brands on social networking sites. Students who do follow often only show temporary, marginal support. Social media is definitely a great platform for engaging students and spreading the word. However, it is definitely not the best for brand introduction and recognition.