Blog

We’ve all watched videos on social media. Whether they’re life hacks, “how-to” guides, or simply cute kittens — they’ve become an inescapable part of our day-to-day lives.

Already in 2018, a consistent trend can be observed: social media users are crying for authenticity and connection. In response, the industry has shifted, with platforms like Vero reaching near critical mass, and Facebook introducing the biggest newsfeed shakeup in years.

Google hosted an event in Vancouver on March 1st, called “Decoding the New Consumer”, which promised to help attendees unlock the power of data and machine learning to reach new audiences.