Alvarez has been one of the leading acoustic guitar brands around the world for nearly 50 years.
Its image is synonymous with quality and innovation. Alvarez instruments are known for their tone and feel and some of the most amazing artists over the last five decades have gravitated towards the brand and its guitars. Alvarez was established in 1965, in the late 60’s the company began working with Master Luthier, Kazuo Yairi. This collaboration turned out to be a remarkable success with Alvarez-Yairi guitars still handmade in the Yairi factory today, in the small town of Kani, Japan.